Without is a creative agency in Farringdon, London, specialising in big ideas, beautifully realised to create and enhance brands people love.
What We Did
Having worked with studio Without under its former name, Burocreative, to help grow the business, Lola identified that many of their clients' customers to be found in a remarkably similar demographic grouping. By calling this early adopting group Urban Adventurers we then helped the Without team protect the name across a range of trademark classes. Over a year we jointly compiled Without's guidebook to the urban adventurers. Who they are, what they do, what they buy, as well as the pivotal role they play in the urban ecosystem and clearly showing how intimately they are understood by the Without team.