We offer 3 key areas to help harness intellectual assets/IP to drive growth. Our underpinning concept of using IP to build new products and revenues works just as well no matter the company size or complexion.
If you would like to talk to us about your IP/asset strategy - please get in touch.
Intellectual assets and IP are the building blocks of what has got you to where you are now. They exist in every organisation. The longer your history, the more assets you'll own.
We start by mapping assets, be they data, knowledge, design or build elements, steps in a process, people’s skills, interfaces, content, music, customers, unique market understanding. The list is rich and varied.
Some clients have excellent archives, whereas others have none at all. Perhaps lost, mislaid or given away. And there are those who's assets are hidden or under-used.
Once we have audited and mapped what you have, we can build an ambitious strategy to nurture, develop new products and drive new value from them.
Due to their set-up, ownership, business model or trading history, some organisations own no intellectual assets or IP. By working with them to understand their future ambitions, it is possible to unpick their past, their audiences and unique story to develop totally new assets for future exploitation.
However some companies ask us to develop completely new IP for them from assets they already hold, allowing them to extend their reach into new markets or to take advantage of their digital potential.
Drawing on extensive experience, our company growth programme encompasses in-depth look at all aspects of your company. We work through every project, assets/IP, processes, team, revenue streams, turnover and profitability. And importantly - storytelling.
A refreshingly different approach, it will help you re-engage with your business, improve team alignment, profitability, turnover, gear products and services for emergent trends. We suggest new business models and working practices - often from other industries. We also identify partnership opportunities, revenue or IP ownership in existing processes. – to provide new income streams and improve profitability