The Business Creative is an experiential design and production company specialising in events and entertainment. Lola's work includes:
- Mapping their Intellectual Assets and discovering how much they were giving away
- Developing a white-label training portal for client's staff
- Rewriting contracts to retain ownership of content of all virtual entertainment videos they produce for clients
- Helping launch a virtual entertainment streaming/download subscription platform for gyms, schools, leisure parks, hotels etc
Clients include: Ferrari World Abu Dhabi, JCB and Thomas Cook
"During the time which we worked with Lola, our business has completely changed shape. We have adapted a whole new attitude to IP and realised that we have a range of assets that are readily exploitable in new markets. This new approach has inspired us to set up a new business which is entirely based on this model."
- Jane Maguire