Not all those who wander are lost.
The Midnight Run is a walking, night-time, arts-filled, cultural journey through a city and a typical Midnight ‘Runner’ has a healthy sense of adventure and seeks experiences beyond the mainstream. It is partially influenced by The Situationists - a political and artistic movement between 1957 & 1972 - started in France. Founders of the movement were tired of the commercialism of art and consumerism and wandered city streets in typical post-war bohemian fashion seeking REAL experiences.
What We Are Doing
We are workingwith Inua Ellams, founder of The Midnight Run to develop a greater resilience for this delightful event. Through understanding the intellectual assets, we are developing new IP and business models that will ensure growth so that more people can both participate and enjoy midnight runs now and in the future.