New Territory focuses on mobility and movement, two of the key challengesof our now and future world. Within cities, across countries and between continents. 'Movement is the process of change driven by design, a collective human endeavour that can move people emotionally as well as physically.' Their expertise lies in transport but their approach and perspective attracts clients from across the service and industrial design sectors.
As with many companies in the creative sector, New Territory operates on a service, pay-by-the-day project model. This does not build resilience into their business model.
What We Are Doing
Lola is working with Territory to help them better understand the potential of their intellectual asset and IP portfolio. We are looking at mechanisms for ensuring better retained value, varied revenue streams, option models and how to reframe their team's participation in projects.