With the exponential rise of the health & well-being sector in the commercial world, what does it take to develop your own business in this noisy marketplace?
Is there still a place for freelancers, for small studios? And how do you get heard, competing with the bigger players? What does it take to launch your own business and carve out a niche?
Renown innovation/business expert and author Erica Wolfe-Murray and Vicki Anstey, the UK’s leading barre expert and owner of top-ranking barre studio, Barreworks, fresh from her recent appearance on Channel 4’s SAS Who Dares Wins, discuss what it takes to launch and grow a fitness business in the current marketplace. What are the key challenges, opportunities and ways to develop a business to ensure it stays as fit as its customers?