The creative industries are responsible for driving £101 billion worth of value in the economy and unprecedented growth. But little of this revenue seems to filter down to the myriad micro/small businesses and freelancers who make up the bulk of companies within our sector. Often tied to a relentless ‘hamster-on-a-wheel’ service model, they are working harder than ever for little reward.
Determined to break this cycle and to help small ventures grow and develop resilience, Erica Wolfe-Murray is bringing her unique growth toolkit and new ways of working to share with Bristol Media members at a fast-paced working breakfast/evening session. Developing new value models, using a list of over 50 ways of earning revenue as well as helping companies own, harness and better exploit their intellectual assets and IP, she will share some easy-to-implement ideas to help you evolve your business.
With all of this and more featured in her new book, Simple Tips, Smart Ideas to Help Grow Your Business, launching mid January 2019, the simple frameworks, quick tips, and raft of case studies let you open it at any page to find an idea or new model to apply to your business today. And most of them are free to do.
With over 200 clients in the creative, cultural and tech sector in the past few years alone, she has been both a creative head and FD so works with both perspectives firmly in mind. Clients range from established software developers Softwire to newbie freelancer app Taxo’d, from design studios Re and NB Studio to iconic pattern developers Patternity, from 70s/80s RPG fan fiction archive, Lone Wolf, to Bristol Old Vic Theatre School. She runs workshops for the Creative Industries Federation, YCN and Not on the High Street.