12-1pm : Creative Currency : Making More With What You Own…
You own a business? Then you own lots of intellectual assets just waiting for their chance to generate income in myriad ways. In this fast-paced intro to IP, your assets and how to make more with them, Erica Wolfe-Murray will turn your thinking on its head. If you thought IP was dull only involving lawyers or expense, don’t miss this session… Nothing could be further from the truth.
1.30-3pm : Intellectual Asset Workshop
If you looking to dig a little deeper into your intellectual assets following Erica Wolfe-Murray’s lunchtime talk, sign up to her workshop too. She will help you dig a bit deeper to discover what hidden assets you might already own that could grow into new revenue streams.