Once you understand what you own, how do you generate new revenues from all this hidden, unexpected bounty?
In the 2nd of our Creative Currency talks, you will see that understanding what you own is only the first step towards developing new opportunities and revenues from your creative assets. Using some easy tools, we will trigger new ways of thinking, working and storytelling that can drive this process forward, for both short term and longer term gains. But crucial to the process is to establish the legalities and chain of title to ensure you really do own your assets.
Erica Wolfe-Murray of Lola and Nicola Hartley, business affairs expert for the creative content industries will be discussing this intriguing subject!