Having worked across the creative, cultural and tech sector, many of Erica Wolfe-Murray’s clients have been makers and creators. This business surgery aims to answer those with a business problem they are keen to explore.
Growth, contracts, pricing, IP, marketing - you name it and we’ll try to address it. With both her creative and financial hats on, she’ll be answering questions and trouble-shooting with the help of the rest of the audience. A problem shared is a problem we can all sort out!
Image by Raoul Ortega on Unsplash - thank you!
Our new innovation workshop - see what you can create in just one session. Fast-paced, smart but really simple, this workshop aims to help you find innovative product/service ideas and ways of working in your business.
Erica Wolfe-Murray runs innovation studio, Lola Media, and has developed new ideas and found new revenue streams for countless clients. Let’s get you stretching your thinking.
Image by Cody Davies on Upsplash - thank you.
When was the last time you sat down to really look at what you wanted to be, to do? With time ticking away so fast, are you really on the track that you want, making the most of who you are and seizing every day? And what does ageing mean anyway?
Innovator/business expert and author, Erica Wolfe-Murray is back to repeat one of her most popular talks asking what ageing bravely looks like and how you can really shake it up.
Image by DiegoPH on Unsplash - thank you.
With the exponential rise of the health & well-being sector in the commercial world, what does it take to develop your own business in this noisy marketplace?
Is there still a place for freelancers, for small studios? And how do you get heard, competing with the bigger players? What does it take to launch your own business and carve out a niche?
Renown innovation/business expert and author Erica Wolfe-Murray and Vicki Anstey, the UK’s leading barre expert and owner of top-ranking barre studio, Barreworks, fresh from her recent appearance on Channel 4’s SAS Who Dares Wins, discuss what it takes to launch and grow a fitness business in the current marketplace. What are the key challenges, opportunities and ways to develop a business to ensure it stays as fit as its customers?
Erica Wolfe-Murray will be speaking at Barreworks’ inaugural Barre Summit, aimed at high achieving fitness professionals from across the barre, yoga, Pilates and ballet industry about ‘The Business of Barre’.
When you launch a start-up you don’t realise how fast you lose power, compromise your passion in order to earn fewer pounds - how can you reframe your working model to stop this from happening and regain your mojo?
Erica Wolfe-Murray is delighted to be giving this talk by the kind invitation of Techhub in London.
In the face of a constantly evolving design industry and complex socio-political climate, bringing in top value clients through new business development will make a significant impact on your bottom line.
Planning your new business approach early in the year will ensure your pipeline is full and targets are hit early on. Being aware of the latest developments in the industry and client world will help you maintain and nurture high level relationships and win more new business.
Keep up with changing client needs and buying behaviour with a considered and consistent new business approach. Our panel of industry experts, will share how to define and refine your new business strategy and create powerful new opportunities.
Industry experts include :
Robin Bonn, Founder, Co:definery
Hilary Gallo, Author
Lucy Mann, Director, Gunpowder Consulting
Erica Wolfe-Murray, Founder, Lola Media
If you're anywhere in the south-west on Saturday 6.4.19, come and join the BeingMedia event at the Being Human warehouse. I'm looking forward to joining other speakers including @Lynnefranks, Pete Lawrence of Campfire Convention and host, Gaynor O'Flynn of @beinghumanltd #BEINGMEDIA. @MagalleriaBath and @Hole_and_Corner will be there too. Tickets from https://www.eventbrite.co.uk/e/being-media-tickets-58350104734
Whether you are launching a creative start-up or are growing your established business, getting to grips with the money is mission critical. How you charge, how you buy, finding new revenues, building profitability, creating value - you have to spin all of these plates constantly. Having been both a creative head, a financial director and now author of business growth book 'Simple Tips, Smart Ideas', Erica Wolfe-Murray is talking money - tips, ideas and advice aplenty in this lunchtime session. Can you afford to miss it?
A shout-out to local businesses on the Wiltshire/Dorset border, author of ‘Simple Tips, Smart Ideas’ Erica Wolfe-Murray will be giving a free talk at the Old Rectory Barn in Semley. Come and see how you can grow your business with all the assets you already own.
The creative industries are responsible for driving £101 billion worth of value in the economy and unprecedented growth. But little of this revenue seems to filter down to the myriad micro/small businesses and freelancers who make up the bulk of companies within our sector. Often tied to a relentless ‘hamster-on-a-wheel’ service model, they are working harder than ever for little reward.
Determined to break this cycle and to help small ventures grow and develop resilience, Erica Wolfe-Murray is bringing her unique growth toolkit and new ways of working to share with Bristol Media members at a fast-paced working breakfast/evening session. Developing new value models, using a list of over 50 ways of earning revenue as well as helping companies own, harness and better exploit their intellectual assets and IP, she will share some easy-to-implement ideas to help you evolve your business.
With all of this and more featured in her new book, Simple Tips, Smart Ideas to Help Grow Your Business, launching mid January 2019, the simple frameworks, quick tips, and raft of case studies let you open it at any page to find an idea or new model to apply to your business today. And most of them are free to do.
With over 200 clients in the creative, cultural and tech sector in the past few years alone, she has been both a creative head and FD so works with both perspectives firmly in mind. Clients range from established software developers Softwire to newbie freelancer app Taxo’d, from design studios Re and NB Studio to iconic pattern developers Patternity, from 70s/80s RPG fan fiction archive, Lone Wolf, to Bristol Old Vic Theatre School. She runs workshops for the Creative Industries Federation, YCN and Not on the High Street.
Leading innovation and business growth expert, Erica Wolfe-Murray will be running through some of her top tips and easy-to-implement innovations at this fast-paced talk, all drawn from her new book ’Simple Tips, Smart Ideas’. Join her to pick up some inventive business growth ideas whether you are a freelancer or have been running your venture for a while. Having worked as both a creative head and financial director, Erica is adept at harnessing both aspects of a company to generate growth. For Soho House members only.
Launch of ‘Simple Tips, Smart Ideas’
Soho House has invited me to launch my book at their club premises in Dean Street. The launch will be followed by a working session for members who will learn easy ways to grow their businesses from the tips contained within the book.
We're delighted to be speaking at TYPO in Berlin.
Unexpected revolutionaries, Erica Wolfe-Murray and Alex Mecklenburg fly below the radar. Yet both are deeply committed to challenging how creative companies ‘do’ business.
With extensive industry experience, their bold approach to creative commercialisation tackles industry fears head on.
They range freely from the big picture down to the smallest detail. Embedding creativity across an organisation’s total operation, whilst applying the same imaginative zeal to contracts, IP, intellectual assets, revenue models, ways of trading targeting them all in their determination to see creativity fairly and properly rewarded.
Inventive, direct, happy to overturn all the norms as to how creative companies can both grow and develop better resilience – their stories will inspire, raise questions and challenge you to launch your own commercial revolution.
In this Growth Surgery, we're going to talk all things money. SO join us to find out how to talk money, manage your money better and discover how you can borrow revenue models from other creative industries, from high finance, from the high street to generate more income. The talk will last for an hour, but do stay for a lengthy Q&A Growth Surgery. Bookings for 1-2-1 10-minute chat slots for YCN members also available until midday.
In the first morning Growth Surgery at YCN, we are gong to explore five key target areas for growth that you need to have in your sights. The talk will last for an hour, but do stay for a lengthy Q&A Growth Surgery. Bookings for 1-2-1 10-minute chat slots for YCN members also available until midday.
Passionate about your creative business, but lost in the morass of how best to grow it? Founder of Lola Media, Erica Wolfe-Murray's IC talk will link imaginative creative innovation, to new ideas around re-framed contracts, and setting up inventive revenue models. This in-the-round approach will help you grow and build greater resilience to face the choppy waters ahead. Come to just the talk, or join us for a follow-on advice surgery at 2pm too.
Hosted by YCN, a community of creative people and organisations, this workshop looks to unlock value and open up new revenue streams. For YCN members only.
A panel of expert’s debate 'How to grow your Creative company?'...
Who should attend : Companies across the creative industries and technology sectors, looking to sweat their assets, develop new creative products/projects or collaborate.
The panel of speakers include leading business development consultancy Lola Media (Harvey Nichols, National Geographic TV & Soho House), Crowdfunding Center and national funding bodies Innovate UK, AHRC, Arts Council, plus Cheshire East Skills & Growth Company.
One question that crops up time and again in design companies is 'What do we own?'.
Many creative companies have in the past followed the 'work for hire' principle which leaves you owning very little, and the client owning the rest. At this half-day workshop with IP innovator Erica Wolfe-Murray you'll receive a snappy introduction to IP, before working through a range of useful tools to help you recognise your assets, and how to retain and monetise them.
In the creative industries many companies are on a work-for-hire model, but there are a myriad other ways to bring in revenue. Come & join us to see what you might be missing.
If you own a business, you will have lots of intellectual assets just waiting for their chance to generate income in myriad ways. Come and find out how...
I have been asked to do a January series of talks at Kit & Ace in Monmouth Street in Covent Garden based on my personal experiences (which felt somewhat daunting). So rather than make them about me, I am using my experiences as a springboard to widen the conversations to cover issues that we all may face at some time in our lives. Men and women - but particularly women.
The series is called 'Owning You' as it is an area that I certainly have struggled with at times.
As a woman it seems to be so easy to get labelled as someone’s wife, partner, mother, all of which puts you into a box that is often of society’s making, not yours. So how do we break out of this, whilst still fulfilling the roles our children need of us. How do we stay true to the people we are and not get subsumed into others’ expectations?
A series of three round table conversations....
Why limit yourself to one or two revenue models, when other sectors of the creative industries are awash with them? Learn how others make money and do deals to bring some of that good stuff your way.
IP, the one term guaranteed to leave you cold… But by learning how to hack it, vamp it, spin it and take it to another level, you will never look at it the same again.
If you understand what your intellectual assets are - what you actually own - you can then really get inventive with how to use, re-use, re-purpose and invent new products and services to drive revenue and growth from inside your business. This talk is for Google Campus for Mums group - so if you'd like to come, please register with them.