Now in their third year, eponymous Smith & Sinclair has brought something new to the culinary table through their complex confectionery experimentation. 2015 World Food Innovation award-winners, their proof cocktail confectionery were the first food products to be stocked on the alcoholic shelves of leading retailers.
A totally unknown food product, with a new concept, launching into a deeply conservative liquid-in-bottles market by an unknown company with no commercial track record… How much tougher could it be?
What We Did
Smith & Sinclair became a client of Lola’s before their business had really begun.
We redefined their business offer, after spotting that the alcoholic pastilles they handed out to break the ice at their board game dating events, were a truly original invention - the real kicker in their arsenal.
We collaborated with founders, Mel Goldsmith & talent-filled chef, Emile Bernard, to develop a fast-growth strategy, including identifying the possible existence of a patent, now pending, for retaining the alcoholic content in all foods. (And putting them in touch with a top level food patent lawyer.)
And who doesn’t like a client who asks you to sample sweets during meetings…?
"We met Erica when our idea for a business was but a mere foetus, one which wasn't even at the forefront of our ideas. Erica teased it out, remaining completely objective. She helped us realise the value of our concept, story and substantial growth potential. One year on and our business is award-winning, our product is on the shelves of Harrods, Selfridges and Harvey Nichols. We have worked on international marketing campaigns and have a patent pending on the concept and process of our pastilles. Without Erica's knowledge, support, contacts and general amazingness, we couldn't have achieved anywhere near as much as we have within such a short timeline." - Melanie Goldsmith