The new lifestyle brand started by TV chef, Rachel Khoo of My Little French Kitchen fame, Khoollect's underpinning theme is about 'finding inspiration in unlikely places'.
As the new brand begins to grow, it was important that Khoollect explored all aspects of potential revenue development clearly mapping what opportunity could look like.
What We Did
Lola's work with Rachel and the Khoollect team has involved determining the brand DNA, providing a clear asset development/exploitation IP Strategy that looks at models for originating new Intellectual Property, ensuring on-going ownership and monetisation across both digital and real world opportunities. We have also advised on how to structure proactive acquisition of long-term brand relationships.