Lola client Smith & Sinclair opened the World's first edible alcohol shop in Carnaby Street over the Christmas period.
Having reached their crowdfunding target, Smith & Sinclair invited the curious and adventurous to jump down the rabbit hole and embark on a multi-sensory journey, exploring the world of cocktails like never before.
Evening Standard writes:
Two friends are opening an “edible alcohol” shop in Carnaby Street selling cocktail-flavoured candy floss, dip dabs and boozy fruit pastilles.
Melanie Goldsmith and Emile Bernard have created a “magical, glittery labyrinth” with the help of a theatre designer where customers can “experience” alcohol by consuming it in unusual ways.
The Eat Your Drink shop, which they claim is a world first, is selling inventions tried out at dating nights as well as sweets that are now stocked by Harrods, Harvey Nichols and Selfridges.