Straw London : where will they pop-up next?
Straw London : where will they pop-up next?
Semaine : a new client for the new school term…
Having worked with many of the world’s leading elite sportsmen and women across all disciplines, top sports organisations as well as a wide range of sporting bodies, Ben Nichols Communications has a breadth and depth of knowledge of this hugely important industry like no other. We’re really chuffed to be considering where there are new products and services to be developed from this amazing ‘store cupboard’ of assets.
Working with one of the UK’s leading innovation teams will be an exciting project. With four super smart clients round the table with enviable records of innovating across a range of sectors for global brands, there will be no shortage of ideas. Untapped Innovation Ltd approached Lola to help them devise new ways of driving value from their own intellectual assets and help with developing new IP.
(The Untapped team supports the F equals Girl Power campaign for World Reader on their mission to bring digital books to every child. www.worldreader.org
Looking to bring the delights of delicious, top quality prosecco to a wider audience, and taking it out of the ‘commodity’ bracket, Bubble Bros and Lola will take a deep dive into the potential of this market to see where greatest value lies and what IP can be developed.
Brighton-based creative team, The Ideas House, is starting work with us this morning - our third client in this vibrant seaside town. Lots to do around helping them build IP they own and ensuring a wider range of revenues.
Highly experienced creative industries PR company, Velvet, has their first working meeting with us this morning. Looking to better understand where they have potential for developing new revenue streams is high on the agenda for our work schedule.
It was a real pleasure to deliver a workshop at Not on the High Street HQ to their partner account handling and development team. Needless to say they were full of ideas, pressing questions and interesting observations.
It was good to be able to show them that two of Lola clients are already on this platform marketplace - The Drifting Bear Company who we worked with from almost before they opened their doors, and Smith & Sinclair, manufacturers of cocktail confectionery whom we also supported in their very early days.
The session was full on and fast, covering all sorts of aspects around intellectual asset development and IP.
Great to be back talking with Lucy Mann on Small Spark Theory Podcast. This time we were discussing different ways creative companies could look at earning revenues other than just through selling their time. Listen here https://itunes.apple.com/gb/podcast/ep20-agency-revenue-models-erica-wolfe-murray-lola-media/id1199337779?i=1000419000984&mt=2
... where so many world-famous actors, radio, tv, film and theatre professionals have trained was an exciting moment. We are going through our Discovery/Mapping, Creative/Trends and Development/Assessment process with the BOVTS team to see what amazing assets they have within their people, their processes, their IP, in fact everywhere and anywhere, to develop new value and revenue streams.
The process we use is very simple, yet works incredibly well, to find under-used or under-exploited assets across a wide range of organisations, companies and charities. Needless to say it involves a lot of discussion as well as much research. And occasionally, just occasionally, it is a passing remark or a throw-away line that unlocks hidden potential no-one had spotted - until now.
Wizards, witches, monsters, creatures, planes of existence, planets, characters, goodies, baddies and everything in between - the Lone Wolf RPG archive is quite extraordinary. Written by Joe Dever and continued by his son, Ben, the opportunities that abound in exploring the archive, what has been done to date and how it can be developed in the future forms the basis of our work together.
We have worked with a range of archives of all types and sizes, whether helping Harvey Nichols rediscover and collate theirs, developing interesting and diverse product ranges from their history for Historic Royal Palaces or advising Vitsoe and the Dieter & Ingebor Rams Foundation on a range of options for preserving their unique archive.
In its beautiful setting in St Margaret's, south-west London, the senior team at Rambert School are opening their doors to the Lola team to explore what potential new value and revenue models we can find within this internationally renown school. We are delighted to be working with this talented team.
Rambert School is just one of the six organisations who comprise the Conservatoire of Drama and Dance. We have also been working with co-members, the Central School of Ballet and are about to start with the Bristol Old Vic Theatre School.
When the designer who has evolved one of your favourite brands gets in touch... of course you want to work with them. Designer of Peter's Yard comms and packaging, Warran Brindle of DBC Studio had heard Erica's interview on Small Spark Theory's podcast and pinged us an email. We're helping Design by Country to extend its reach to work with other early stage companies with ambitious plans.
We are delighted to be working with award winning creative agency, Designate. Known for their brand building work on insurance company, LV=, as well as their in-depth understanding of the travel industry, we are looking forward to developing their intellectual assets across the board. And we get to go to Brighton more...
We get cracking with promotional merchandise business, Pod Packaging, today, looking at how best we can help the company evolve and develop new products and services. Lots to do which will be fun.
Other product companies Lola has worked with include product designers Chauhan Studio, crossover design studio New Territory, knitwear designer Donna Wilson and street furniture designers and manufacturers, Furnitubes.
Lucy Mann of Gunpowder records and uploads her podcast, Small Spark Theory, every month interviewing a range of contributors within the creative industries. She interviewed Erica about marginal gains, including two lists that every company and freelancer can compile to help them benefit from intellectual assets they already have.
Poet and spoken word artist, Chris Redmond starts working with us today on developing the brand that is Tongue Fu, the riotous experiment in live literature, music, film and improvisation.
In the past we have also worked with poet Inua Ellams on his experiential arts event, the Midnight Run, as well as audience development programme, Cinovate, run by the University of Wales. Other arts clients include Hackney Empire, Farr Festival with Front to Back and creators of a pop-up theatre, Studio 360.
Today's breakfast at Hey Human involves briefing the whole company about the value of IP and intellectual assets - we're going to work with all those team members interested in the development of new commercial thinking for the behavioural communications agency.
Other company-wide initiatives have been implemented at fabrication company, Factory Settings, the marketing group at Soho House, Forma Arts and printers, Gee Brothers among many others.
2 min read
As the summer ends, lots of new product/service promotions from brands fly into my inbox. Most get deleted, but some whet my professional interest. Last week's 'go to' was from fashion/lifestyle brand Anthropologie - curious to see their collaboration with the floral print archive of Regent Street store, Liberty - Liberty for Anthropologie
'Marking 70 Years of Dior with a New Strategic Archive' runs the headline of yesterday's BofF article by Osman Ahmed. I read on with interest - a 'strategic' archive? What does that mean?
4 min read.
Working as I do helping companies develop their intellectual capital and IP to underpin new revenues, business models or to draw in new audiences, I always love unpicking how brands already in the marketplace have done this to grow beyond their core offer. This week - Pantone.
A short poem.
One of the greatest delights of working across the creative industries is we meet such a wide range of talented people. Poet and founder of The Midnight Run, Inua Elams wrote us a couplet looking at what we do from his perspective.
3 min read.
At an evening at Soho Works, we asked three leading design companies a few questions about growing a creative business. Here are the stories and key tips from the team behind Tatty Devine creative director, Harriet Vine and md, Rosie Wolfenden...