Intellectual Assets are the drivers that make up and create your Intellectual Property.
They can include trade secrets, expertise, sector knowledge, brand identity etc and on average, make up over 80% of your business' value. When it comes to start-ups, this percentage is even higher.
Yet an alarming number of companies discard, overlook or do not successfully utilise these Assets that can ultimately drive business growth and shareholder value.
Lola's favourite definition of Intellectual Property is from the World Intellectual Property Organisation (WIPO) which goes as follows:
Intellectual Property refers to creations of the mind, such as inventions, literary and artistic works; designs; symbols, names and images used in commerce.
IP is protected in law by, for example, patents, copyright and trademarks, which enable people to earn recognition or financial benefit from what they invent or create.