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Founded by ex-Shaune Leane designer, Beanie Major, In Detail is the leading online jewellery magazine. Featuring key pieces from the latest collections of established and up-&-coming designers and brands, plus the personal collections of ’taste makers’, it offers a unique insight into all that glitters and sparkles.
With jewellery being one of the fastest growing sectors of the online marketplace, InDetail asked us to help expand the brand and develop an intellectual asset and marketing strategy.
What We Did
Following a comprehensive review of their intellectual assets and market, we worked with In Detail to do this extending reach and audience engagement, devised new marketing and revenue models whilst securing a unique trademark around which they can base future growth. InDetail was voted in the top 25 of magazine Marie Claire’s most popular blogs.