Founded in 1831, Harvey Nichols is a British department store chain with a flagship store in Knightsbridge, London. It sells fashion collections for women and men, fashion accessories, beauty products, wine and food.
As companies evolve, management changes and buildings get redeveloped, little attention is paid to the past in the drive to the future. When Harvey Nichols came to us, they realised that they had little or no archive despite their age. And as we started to work together - they realised we could help manage the frequent approaches they receive from broadcasters and independent production companies wanting to feature the store.
What We Did
Although we knew there was no formal archive, the brand's great history was to be found in myriad places. We spent several months identifying, collecting and collating their archive to build a 200-year timeline and a useable database that included where the items were kept and any 'chain of title' issues. Many ex-staff and employees across the organisation agreed to be interviewed thereby generously sharing their knowlege to ensure accuracy.
Using Lola's production processes and media law experience, we structured a clear, coherent TV strategy to ensure any future content would allow Harvey Nichols to retain rights, thereby potentially earning revenues.
Other big brands we have worked to help develop their archive/assets include Puma, National Geographic, Historic Royals Palaces and UK Parliament.