'You have just blown my mind...in a good way' - Pete Hale
GBH is not a normal agency. Responsible for some of the most eye-inspiring imagery to grace the world’s high streets… Puma, Miss Ko, the Royal Mail and Philippe Starck over the last 16 years, these are the kind of clients that really raise your game.
When you have such a high level client list what does business development, an IP strategy, a growth plan look like? And when one of the directors also becomes President of D&AD for a year…
What We Did
By looking at how they ran their business, we were able to find room to grow, change their operational shape, redefine their attitude towards IP and establish international, short-term pop-up offices. The latter were set clear KPIs for business development, but were also intended to widen the team’s way of working.
'Erica has helped us to look deep inside our business, without her feeling like an outsider. She is straight talking, but genuinely understands what it takes to create and grow.' - Mark Bonner (the B in GBH) and 2015 President of D&AD
Update : In October 2016 GBH launched a book about their design work, published by Black Dog.