From a richly crammed studio in Bethnal Green, the team at Donna Wilson develop inspiring pattern, prints, much loved knitted characters and creative merchandise for a global audience.
What We Did
With so much potential for widening the scope of partnerships, audiences and revenues, we worked with Donna Wilson on several approaches. Firstly we helped her better understand the value her characters had within the animated film industry. We looked at the contracts on the table assessing them against asset/IP ownership as well as Donna's role on any production. We then looked at improving how the extensive archive of patterns, design elements and characters were stored and utilised, before assessing the potential audiences and room for growth whilst considering any negative impact of Brexit.