Cake Liberation is a culinary consultancy and award-winning couture cake atelier, working for Liberty, Anya Hindmarch, the National Trust, Cointreau, Maserati and Deutsche Bank. They create flavours reflecting the complex stories of houses, people, families, places - sensorial voyages of discovery and narrative with food. Driven by an intuitive passion for unparalleled flavours, and fresh, seasonal and exotic ingredients.
Run by the irrepressible Natasha, Cake Liberation creates marriages of unique flavours, tastes, foods and edible experiences from the back story of places and people. But how do you value this unique offer, what are the intellectual assets being evolved, how do you charge and own it?
What We Did
By unpicking the process and the way Natasha works, we have developed a suite of services, products and experiences which allows the business to grow, whilst retaining ownership of all recipes and ideas thereby ensuring their IP assets will continue to amass.