'No one thinks about IP the way Lola does'
Lola is a new kind of innovation studio. We unearth, develop and exploit our clients' intellectual property, effectively re-purposing the 'ingredients' they already own to grow their business. It's that simple.
Many organisations don’t understand they have intellectual assets/IP, let alone how to use them better. Time and again, we’ve uncovered creative assets, data assets, knowledge, people's skills, designs or trademarks for them in unexpected places.
From the Government, Soho House, Harvey Nichols, Softwire, Hackney Empire and Rachel Khoo, to exciting new ventures like Smith & Sinclair, Taxo’d and Courier magazine, we've worked with over 200 organisations.
Creative, cultural and technology companies across the board.
Every company, product, individual has a history which we can map to find fresh opportunities for growth and revenue generation. Some are obvious, others less so, but all can lead to new products.
By using your in-house assets, you build greater commercial resilience, rather than having to follow the 'hamster-on-the-wheel' model of more clients, bigger projects. We frequently see growth in turnover, combined with higher levels of profitability.
We also work with start-ups and early stage companies to help them protect their IP to underpin future growth. This has involved patents, trademarks and design rights.
IP gets a bad rap - seen as dull, the domain of lawyers in grey suits. But we see its real potential. It deserves a hot, sexy reputation. Used effectively, it can revolutionise ways of working, involving fun, interesting projects which grow your business, not your clients'. And if you develop your IP, you can earn from it, trade it, sell it, license it - even the Government's Intellectual Property Office admits that no-one plays with IP like we do.
A Couple of Useful Definitions...
'Intellectual assets’ includes trade secrets, expertise, characters, tech builds, sector knowledge, brand identity etc and can make up 80% of company value.
‘Intellectual Property refers to creations of the mind, such as inventions, literary and artistic works; designs; symbols, names and images used in commerce.’ World Intellectual Property Office
Lola is led by Erica Wolfe-Murray, creative head, a former FD, trend-spotter, mum, and renegade. Harnessing a unique mix of experiences from finance and the creative sector, Erica is an established thought leader on the subject of business growth through creative use of IP. She has been called ‘the most out-of-the-box thinker in business today’.